Office
管(CM) 3020

Phone
07-5252000 #4730

E-Mail
fhlin@mis.nsysu.edu.tw

Homepage
https://fhlin.mis.nsysu.edu.tw/

Research Interests
1.電子商務
2.網路行銷
3.創業精神/新創企業
4.企業個案研究

Education

  • 國立清華大學工業工程系學士, 1984/09-1988/06
  • M.S., Industrial and Manufacturing Systems Engineering Dept., Iowa State
  • University, U.S.A., 1989/08-1992/08
  • Ph.D., Industrial Engineering Dept., Texas A&M Univ., U.S.A., 1993/08-1995/12

Experiences

  • 國立中山大學資訊管理學系教授, 2014/02-迄今
  • 國立中山大學資訊管理學系副教授, 1996/02-2014/01
  • R.A, Industrial Engineering Dept., Texas A&M Univ., U.S.A., 1993/08-1995/10
  • R.A, Industrial and Manufacturing Systems Engineering Dept., Lowa State University, U.S.A., 1990/02-1993/08
  • 國立清華大學工業工程系專任助理, 1988/07-1989/06

Award & Honors

  • 八十八學年度管理學院學術研究新人獎, 1999
  • 86, 88年度國科會甲等研究獎助

Journal Articles

  1. 張嘉耀、林芬慧、羅哲宏, 馬玉山多通路品牌發展策略, 管理評論品牌個案專刊, 2019
  2. 林芬慧、謝青芷、王延斌, 與之為取:歐都納的品牌行銷智慧, 管理評論品牌個案專刊, 2019
  3. 黃一軒、林芬慧, VR+:虛擬實境遊戲館, 管理評論品牌個案專刊, 2019
  4. 林芬慧, Qblinks–酷比令股份有限公司, 管理評論, No.35(2), 2016, pp.55-77 (科技部:104-2410-H-110-029)
  5. 林芬慧、蕭羽廷, 浴火鳳凰的Yahoo奇摩超級商城, 管理評論, No.32(2), 2015, pp.61-74
  6. 林芬慧、蕭羽廷, 你必須好特別 ─ appWorks, 管理評論, No.32(2), 2013, pp.63-80
  7. 林芬慧、蕭羽廷, 無名小站 - We Come, We See, We Blog., 管理評論, No.31(2), 2012, pp.81-97 (TSSCI)
  8. 林芬慧、葉崇裕, 奇菱科技內部創業—數位看板廣告聯播系統, 中山管理評論, No.20(1)下, 2012, pp.289-308 (TSSCI)
  9. 林芬慧, 走不一樣的道路打入全球市場-普奇科技公司, 已被管理評論接受, 2010 (TSSCI)
  10. Lin, Fen-Hui & Yu-Fan Hung, The Value of and Attitude toward Sponsored Links for Internet Information Searchers, Journal of Electronic Commerce Research, Vol.10, No.4, 2009, pp.235-251
  11. 林芬慧、曾智義, Garmin Corporation: 科技創業、資訊科技與營運策略的適配, 創業管理研究, Vol.3, No.4, 2008, pp.85-105
  12. 林芬慧、翁文笛, 資訊安全廣告之內容分析研究, 資訊管理學報, Vol.14, No.4, 2007, pp.105-134
  13. Lin, Fen-Hui and Chang, Hsing-Ya, The Study of Computer Industry Company’s Performance: The Roles of Technology Strategy and External Network, Journal of Information Technology and Application, Vol.1, No.1, 2006, pp.9-16
  14. 林芬慧, 曾智義, 郭峰淵, 資訊科技啟動組織變革的歷程模式研究, 資訊管理學報, Vol.13, No.1, 2006, pp.1-26 (TSSCI)
  15. Lin, Fen-Hui, and Jen-Her Wu, An Empirical Study of End-User Computing Acceptance Factors in Small and Medium Enterprises in Taiwan: Analyzed by Structural Equation Modeling, The Journal of Computer Information Systems, Vol.44, No.3, 2004, pp.98-109 (SCI)
  16. Lin, Fen-Hui and Way Kuo, Reliability Importance and Invariant Optimal Allocation, Journal of Heuristics, Vol.8, No.2, 2002, pp.155-172 (SSCI)
  17. 林芬慧, 調查研究在資訊管理研究之使用─以「資訊管理年會」論文集之論文內容討論, 資訊管理學報, Vol.8, No.1, 2001, pp.81-102 (TSSCI)
  18. Lin, Fen-Hui, Way Kuo and Frank Hwang, Structure Importance of Consecutive-k-out-of-n Systems, Operations Research Letters, Vol.25, 1999, pp.101-107 (SCI)
  19. Lin, Fen-Hui, Reliability Importance of Multicomponent Systems, Journal of the Chinese Institute of Industrial Engineers, Vol.15, No.2, 1998, pp.103-111 (NSC 87-2418-H-110-008)
  20. Lin, Fen-Hui and Way Kuo, Simulating Transient-State System Effectiveness for Human-Machine Systems, IEEE Transactions on Reliability, Vol.43, No.4, 1994, pp.569-574 (SSCI)

Conference Proceedings

  1. Lin, Fen-Hui, “Multiple case studies of mobile app startups”, the 2016 ACERE conference, Australia, 2~ 5 2016
  2. Fen-Hui Lin, Yu-Hsuan Liu, Herding on the Social Media, International Conference on Web Based Communities and Social Media 2014, Lisbon, Portugal, ~ 2014
  3. Fen-Hui Lin, Is e-auction a winner-takes-all market? A case study of YAHOO!KIMO e-auction, Academy of World Business, Marketing & Management development 2012 Conference, Hungary, 16~ 9 2012
  4. Fen-Hui Lin and Hsing-Ya Chang, The Impact of Transaction and Partnership Characteristics on Inter-organization System Integration in Manufacturer-Supplier Dyads, accepted by HICSS 2010 Conference, 5~ 8 2010
  5. Fen-Hui Lin and Chiu-Chu Hwang, A Content Analysis of Web-site Quality of On-line Auction Sellers, Proceeding of the IADIS International Conference e-Commerces, Algarve, Portugal, 19~ 21 2009, pp.105-112
  6. 曾智義, 林芬慧, 張碧容, 客服委外人員之離職模式探討:以紮根理論建構, 第十八屆國際資訊管理會議 ICIM 2007, 銘傳大學, 26~ 2007
  7. Lin, Fen-Hui, Survey on the Status of Knowledge Management in Taiwan, The Coordination Meeting of Survey on The Status of Knowledge Management in Member Countries of APO, Bangkok, Thailand, 14~ 15 2006
  8. Lin, Fen-Hui and Chang, Hsing-Ya, The Study of Innovative Behavior through the Integrating Mechanism and Information Sharing between Marketing and R&D, WDSI 2006 (Western Decision Science Institute), Hawaii, 11~ 15 2006
  9. Lin, Fen-Hui and Chang, Hsing-Ya, The Study of Computer Industry Company’s Performance: The Roles of Technology Strategy and External Network, PACIS, Bangkok, Thailand, 7~ 10 2005
  10. 林芬慧, IT 服務業的創新與變革─ 以因應或領導快速變動的產業環境, 九十三學年度國科會人文處管理二學門研究計畫成果研討會, 國立台灣大學, 5~ 2005
  11. 林芬慧, 技術創業公司的技術策略多個案研究─以台灣的IC 設計業為例, 九十二學年度國科會工業工程與管理學門專題研究計畫成果研討論, 國立雲林科技大學, 4~ 2004
  12. Lin, Fen-Hui and Hsing-Ya Chang, The Study of Computer Industry Company Performance: the Role of Entrepreneurship, Technology Strategy and External Network, PICMET 2004 Symposium, Soul, South Korea, 2004
  13. Fen-Hui Lin, Mei-Lien Young, Chin-Shan Wu, Hui-Mei Kuo, Critical Success Factors of Executive Information Systems: A meta-Research, Proceedings of the 32nd Annual Meeting of the Western Decision Sciences Institute, Hawaii, 15~ 19 2003, pp.490-493
  14. Lin, Fen-Hui and Hsing-Ya Chang, Technology Strategy for Information Technology Corporate, 2003中華民國科技管理論文研討會論文集, 國立交通大學,新竹市, 11~ 13 2003
  15. "Wang,Y. M.,Liou,Y. C.,Lin,F. H.,and Lin,H. H.", Profiling Students 'Learning Styles in Cyber University, The 2002 International Conference of Hong Kong Educational Research Association (HKERA), The Chinese University of Hong Kong, 20~ 21 2002
  16. "林芬慧,林佩縈", 顧客關係管理系統建置之個案研究:以世華聯合商業銀行為例, 第十三屆國際資訊管理學術研討會, 淡江大學, 2002, pp.527-534
  17. "Sheng-Cheng Lin,Shiu-Li Huang,Hsin-Hui Lin,Fen-Hui Lin,and Fu-Ren Lin", Investigating the knowledge-Sharing Behavior in a Professional Virtual Community, Proceedings of the First International Conference on Electronic Business, Hong Kong, 19~ 21 2001, pp.55-57
  18. "Rong-Fuh Day,Fen-Hui Lin,Hsin-Hui Lin,Fu-Ren Lin", A Case Study on Membership Growth of a Teachner Professional Community Using the Diffusion Model, Proceedings of the First International Conference on Electronic Business, Hong Kong, 19~ 21 2001, pp.248-250
  19. "Lin,Fen-Hui,Chia-Ping Yu,and Yao-tsung Chen", A Study of MIS Survey Research Methodology, Western Decision Sciences Institute 2001 Annual Meeting, Vancouver, 03~ 07 2001
  20. "Lin,Fen-Hui,Jen-Her Wu", An Empirical Study of End-User Computing Acceptance Factors in Small and Medium Enterprises in Taiwan: Analyzed by Structural Equation Modeling, Sixth APDSI Conference 2001, Singapore, 2001 (NSC 87-2418-H-110-008)
  21. 林芬慧、吳仁和, 中小企業終端使用者之電腦使用實證研究, 第一屆亞太管理學研討會, 台南, 1999, pp.1269-1275 (NSC 87-2418-H-110-008)
  22. 林芬慧, 金山傢具名店-傢具業轉型之探討, 南區中小企業研訓中心轉型個案集, 高雄, 1998, pp.149-156
  23. "Lin,Fen-Hui", Component Importance of Consecutive-k*-out-of-n:F Systems, 中國工業工程學會年會, 高雄, 1997, pp.382-387
  24. 林芬慧, K漁業股份有限公司, 南區中小企業研訓中心個案成果發表會, 高雄, 1997, pp.47-57
  25. "Lin,Fen-Hui and Kuo Way", Reliability Importance of Consecutive-k-out-of-n Systems, Proc. Second World Congress on Nonlinear Analysis, "Athens,Greece", 10~ 17 1996
  26. 林芬慧、黃淑玲、張俊陽, 企業資訊部門組織結構演變之個案研究, 中國工業工程學會年會, 台北, 1996, pp.803-810
  27. 林芬慧、黃振、張俊陽, 影響資訊系統開發專案架構之因素,一個多個案 的研究, 中國工業工程學會年會, 台北, 1996, pp.834-841
  28. 林東清、張俊陽、林芬慧, 資訊系統開發方法績效之比較實證研究, 中國工業工程學會年會, 台北, 1996, pp.811-817

Books

  1. 林芬慧, 「第六章網路行銷」、「第十五章網路創業」, 2018 ((梁定澎總編輯,「電子商務─數位時代商機」))
  2. 林芬慧, 勇闖創業路—做你所愛,愛你所做, 2016
  3. 林芬慧編輯, 「網路行銷:e網打盡無限商機」, 智勝文化, 2011
  4. 林芬慧編輯, 「上課玩網拍:在Yahoo!奇摩飆創意」, 前程文化, 2010
  5. Fen-Hui Lin, Reliability Importance and Optimal Invariant Allocation, Ph.D. Dissertation,Texas A&M University, 1995 (College Station,Texas)
  6. Fen-Hui Lin, Mission Effectiveness Simulation for Human/Machine System, Master Thesis,Iowa State University, 1992 (Ames,Iowa)

Research Reports

  1. 林芬慧、蔡菊人、林佩螢, 〝泛亞電信公司創業個案〞, 國立中山大學管理學院, 2002
  2. 林芬慧、蔡菊人、林佩螢, 〝漢康科技股份有限公司創業個案〞, 國立中山大學管理學院, 2002
  3. 林芬慧, 〝中小企業終端使用者之電腦化接受因素探討-以台灣為例〞, 國科會計畫研究報告NSC 89-2416-H-110-036, 2000
  4. 林芬慧, 〝資料採礦之抽樣方法〞, 國科會計畫研究報告NSC 88-2416-H-110-043, 1999
  5. 林芬慧, 〝多元件系統的對稱性質〞, 國科會計畫研究報告NSC 87-2418-H-110-008, 1998
  6. Fen-Hui Lin, Way Kuo, "Maintenance Policy for the Consecutive-K-out-out-of-n:F System", Thirtieth Annual Power Affiliate Report, 1993 , pp.243-253
  7. Fen-Hui Lin, Way Kuo, "Mission Effectiveness Simulation for Human-Machine Systems", Twenty-Ninth Annual Power Affiliate Report, 1992 , pp.303-313
  8. 林芬慧, 〝哈佛學不到的管理典範(第八章)〞, 「企業資源規劃師:漢康科技」, 天下文化, pp.217-242(蔡敦浩、方至民、黃振聰主編)

National Science Council Projects

  1. 天使創投對網路創業之影響研究
    -105-2410-H-110-018-
    -科技部, 主持人, 2016-8-1-2017-7-31
  2. 實體企業建置多通路零售到全通路零售的歷程研究
    -104-2410-H-110-029-
    -科技部, 主持人, 2015-8-1-2016-7-31
  3. 新媒體科普傳播實作計畫─網路科技、電子商務與創業,以及虛擬社群和社交網絡
    -102-2515-S-110-003-
    -科技部, 主持人, 2013-8-1-2014-7-31
  4. 網路口碑來源與訊息類型對消費者之訊息處理與購買動機之影響
    -102-2410-H-110-060-
    -科技部, 主持人, 2013-8-1-2014-7-31
  5. 技術創業公司的科技策略多個案研究─以台灣的IC設計業為例, 主持人, 2003-8-1-2004-7-31
  6. 創業精神、競爭策略、外部網絡與資訊科技創業公司經營績效關係之研究, 主持人, 2002-8-1-2003-7-31
  7. 網際網路對企業服務品質的加值效果, 主持人, 1999-08-01-2000-07-31
  8. 中小企業終端使用者之電腦化接受因素探討—以台灣為例, 主持人, 1998-08-01-1999-07-31

Others

  1. 105年大學校院創新創業扎根示範學校計畫
    -教育部, 協同主持人, 2016-8-1-2017-7-31
  2. 2017 ECIC 全國大專院校電子商務創意競賽
    -Yahoo奇摩, 主持人, 2014-2-1-2017-12-31
  3. 104年大學校院創新創業扎根示範學校計畫
    -教育部, 協同主持人, 2015-8-1-2016-7-31
  4. 2016 ECIC 全國大專院校電子商務創意競賽
    -Yahoo奇摩, 主持人, 2016-1-1-2016-12-31
  5. 103年大學校院創新創業扎根示範學校計畫
    -教育部, 協同主持人, 2014-8-1-2015-7-31
  6. 西灣天使投資(股)-國立中山大學創新育成企業投資經營管理服務計畫
    -西灣天使投資股份有限公司, 主持人, 2014-3-1-2015-12-31
  7. 中老年病防治─健康資料庫建置與統計系統
    -高雄市市政府衛生局, 主持人, 2000

Undergraduate Program

YearCourse NameHour
106CASE STUDIES IN INFORMATION MANAGEMENT3
SEMINAR IN INFORMATION SYSTEM PRACTICE1
105CASE STUDIES IN INFORMATION MANAGEMENT3
SEMINAR IN INFORMATION SYSTEM PRACTICE1
104CASE STUDIES IN INFORMATION MANAGEMENT3
103CASE STUDIES IN INFORMATION MANAGEMENT3
102CASE STUDIES IN INFORMATION MANAGEMENT3
101CASE STUDIES IN INFORMATION MANAGEMENT3
MANAGEMENT INFORMATION SYSTEMS PROJECT II3
100CASE STUDIES IN INFORMATION MANAGEMENT3
MANAGEMENT INFORMATION SYSTEMS PROJECT I3
99CASE STUDIES IN INFORMATION MANAGEMENT3
STATISTICS3
98CASE STUDIES IN INFORMATION MANAGEMENT3
STATISTICS3
97DECISION SUPPORT SYSTEMS PROJECT (II)3
STATISTICS3
96STATISTICS3
DECISION SUPPORT SYSTEMS PROJECT (I)3
ELECTRONIC COMMERCE3
95INTELLGENT SYSTEM PROJECT(II)3
STATISTICS3
94INTELLGENT SYSTEM PROJECT(II)3
STATISTICS3
INTELLIGENT SYSTEM PROJECT (I)3
93INTELLGENT SYSTEM PROJECT(II)3
ADVANCED STATISTICS3
STATISTICS3
INTELLIGENT SYSTEM PROJECT (I)3
92INTELLGENT SYSTEM PROJECT(II)3
ADVANCED STATISTICS3
INTELLIGENT SYSTEM PROJECT (I)3
INNOVATION MANAGEMENT3
91ADVANCED STATISTICS3
INTELLIGENT SYSTEM PROJECT (I)3
90INTELLGENT SYSTEM PROJECT(II)3
89STATISTICS3
SURVEY SYSTEM PROJECT(II)3
INTELLIGENT SYSTEM PROJECT (I)3
88STATISTICS3
SURVEY SYSTEM PROJECT (I)3
87STATISTICS3
ADVANCED STATISTICS3
86STATISTICS3
STATISTICS3
85STATISTICS3
QUALITY MANAGEMENT3
84ADVANCED STATISTICS3

Graduate Program

YearCourse NameHour
106CASE STUDIES IN SERVICE INNOVATION3
SEMINAR3
SEMINAR IN INFORMATION MANAGEMENT (II)1
105SEMINAR3
SEMINAR IN INFORMATION MANAGEMENT (II)1
INTERNET SERVICE MARKETING3
104INTERNET SERVICE MARKETING3
103SEMINAR3
CASE STUDIES IN SERVICE INNOVATION3
102INTERNET SERVICE MARKETING3
SEMINAR3
101INTERNET SERVICE MARKETING3
CASE STUDIES IN SERVICE INNOVATION3
SEMINAR3
100INTERNET SERVICE MARKETING3
SEMINAR3
99INTERNET SERVICE MARKETING3
INTERNET SERVICE MARKETING3
CASE STUDIES IN MIS3
INTERNET SERVICE MARKETING3
SEMINAR3
98INTERNET SERVICE MARKETING3
SEMINAR3
CASE STUDIES IN MIS3
97SEMINAR3
ELECTRONIC COMMERCE3
96SEMINAR3
ELECTRONIC COMMERCE3
95SEMINAR3
MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP3
94INNOVATION MANAGEMENT3
INDEPENDENT STUDIES3
RESEARCH METHODOLOGY3
MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP3
93ADVANCED STATISTICS3
SEMINAR3
RESEARCH METHODOLOGY3
92ADVANCED STATISTICS3
SEMINAR3
RESEARCH METHODOLOGY3
INNOVATION MANAGEMENT3
91INNOVATION MANAGEMENT3
ADVANCED STATISTICS3
RESEARCH METHODOLOGY3
SEMINAR3
90TECHNOLOGY MANAGEMENT3
RESEARCH METHODOLOGY3
INDEPENDENT STUDIES3
89INDEPENDENT STUDIES3
RESEARCH METHODOLOGY3
TECHNOLOGY MANAGEMENT3
88INDEPENDENT STUDIES3
RESEARCH METHODOLOGY3
87SEMINAR IN INFORMATION MANAGEMENT (I)1
APPLICATION STATISTICS3
SEMINAR IN INFORMATION MANAGEMENT (III)1
RESEARCH METHODOLOGY3
86SEMINAR IN INFORMATION MANAGEMENT (I)1
APPLICATION STATISTICS3
SEMINAR IN INFORMATION MANAGEMENT (III)1
RESEARCH METHODOLOGY3
85APPLICATION STATISTICS3

Ph.D. Program

YearCourse NameHour
106CASE STUDIES IN SERVICE INNOVATION3
105INTERNET SERVICE MARKETING3
98INTERNET SERVICE MARKETING3
97RESEARCH METHODOLOGY(I)3
ELECTRONIC COMMERCE3
96RESEARCH METHODOLOGY(I)3
95RESEARCH METHODOLOGY(I)3
MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP3
92INNOVATION MANAGEMENT3
91SEMINAR IN ADVANCED INFORMATION SYSTEMS (I)1
SEMINAR IN ADVANCED INFORMATION SYSTEMS (III)1
90RESEARCH METHODOLOGY(I)3
RESEARCH METHODOLOGY(II)3
89RESEARCH METHODOLOGY(II)3
88RESEARCH METHODOLOGY(I)3
87RESEARCH METHODOLOGY(II)3
86RESEARCH METHODOLOGY(I)3
RESEARCH METHODOLOGY(II)3
84SOFTWARE RELIABILITY3

Part time MBA

YearCourse NameHour
106CASE STUDIES IN SERVICE INNOVATION3
SEMINAR(II)3
SEMINAR3
105SEMINAR IN MIS (I)3
SEMINAR3
INTERNET SERVICE MARKETING3
103SEMINAR3
102INTERNET SERVICE MARKETING3
SEMINAR3
100SERVICE INNOVATION CASE DISCUSSION3
98INTERNET SERVICE MARKETING3
CASE STUDIES IN MIS3
97ELECTRONIC COMMERCE3
96INNOVATION MANAGEMENT3
94RESEARCH METHODOLOGY3
SEMINAR IN MIS (I)3
93RESEARCH METHODOLOGY3
92RESEARCH METHODOLOGY3
INNOVATION MANAGEMENT3
SEMINAR IN MIS (I)3
91RESEARCH METHODOLOGY3
INNOVATION MANAGEMENT3
90RESEARCH METHODOLOGY3
INNOVATION MANAGEMENT3
89RESEARCH METHODOLOGY3
TECHNOLOGY MANAGEMENT3
SEMINAR (II)3
88SEMINAR IN MIS (I)3

夜資管

YearCourse NameHour
87ADVANCED STATISTICS3